Capitalism as moral ideology

Capitalism is that moral ideology which
grades on effort,
but defines effort in terms of ergonomic inefficiency.
It grades on creativity,
but defines creativity as effective salescrittership,
but mercifully has been known on occasion to reward the especially efficient and respectable with jobs in fields other than sales.
It grades on character,
but defines character as ability to look respectably middle-class.

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Did you know that, prior to the invention of the letter 'j,'
the glyphic molecules 'WWID' and 'WWJD' were indistinguishable?

Also, prior to the invention of the question mark,
'WWJD' would have been indistinguishable from 'WWJD?'

The fact that the period of hystery (which is to say history in the hysterectomist sense,
with reference to all the pro-life characterization of both de jure and de factro
abortionists as amoral godless npg antihippocratical fanatics) that eventually came to be known in 'modern' Christendom as the Dark Ages
ran on codes of constructed using the already-deadish Latin tongue coded in the italic
latin glyphs of the more artistic (italic or hammeresque (in the floydian sense) gothic) and less information transparent (classic) variety,
under conditions of forced illiteracy for layfolk,
and the forced triad of poverty, chastity and obedience for churchfolk.
The illiteracy condition on lay status is enforced in a don't ask don't tell.
We won't ask why the informational leverage you exact over your neighbors
(since the wonderfully calvinist automobile hasn't been invented yet)
if you promise not to come out of the closet as a literate person.
Centuries later, technologies have been invented, and
varieties of engineered austerity of virtually(?) universal
sufferage have been lifted due to political liberation.
Unfortunately, since said liberation came from LIBERAL sources,
the economically-unnecessary-even-by-bronze-age-moral-standards-oppressions
imposed on humynity have merely been replaced by other poisons
for us to pick that are socially enlightened,
technologically empowered, and financed on the wealth of nations
(in the most literal sense) invested by owners of said wealth
LITERALLY over MILLENNIA.

Then (drum roll) came the age of information, which the paleoliberals (which is to say the neoliberals) said would liberate us from
all this literal (in both the mock Arthurian Pythonian and mock Orwellian Ehrenreichian senses)
SHIT, and the conservatives (mainly through the medium of 'local tv news') taught us
to fear it as if it were BABYLON!
Being browbeat even by non-workplace types into at least public submission to the idea that TwoPartyDemocracy is
not an oxymoron, like the bunch of paleoliberal (in defacto terms, 'New Dealers')
FOOLS we have allowed ourselves to become, we buy their SHIT.
Meanwhile the neoconservatives literally implement TAIWAN.
Not the country, of course, but the acronym:
Total
Asymmetric
Information
Warfare
Against
Nescients